WHAT IS O2O MARKETING
O2O meaning offline to online and also can be online to offline. Some people starter their offline business such as traditional retail shop, their business challenge are to retain the customer, rental, the most important thing are buyer’s habit are change, most of the consumer like to spend time in mobile internet.
The Mobile Online business opportunity is huge. But, you can’t start moving your business everything online now! Because you don’t have any business base online yet. That’s where you need the O2O (Offline to Online) Business Model to kick in first.
If you have an offline business now, you need to start moving some of your business processes such as product menu viewing, customer feedback, consumer social media sharing, info checking, promotion, new product arrival, company events and activities update etc. to better service your existing customers. That’s offline to online.
Vice versa, you can also target new prospect customers online and bring them to your real-world outlet stores or offline business through some marketing campaigns and strategies. That’s what O2O marketing all about.
If you are starter your business online, that are still a lot of consumer worry about your product quality and security issue, many of online entrepreneur in China, do set up a small product testing shop, we call it show room to allow their consumer to feel and touch the product in real world， this is to increase the believably from the consumer. That why O2O (online to offline) work well in China.
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